For this project, I was given the opportunity to come up with a restaraunt brand and put together several strategic brand elements to go along with it. This required research into the target audience demographic and creating a unique selling point and brand perosnality to accompany it. The Gridiron Sports Bar & Grill is located in Boston, Massachussetts, specializing in providing an exciting sports decorated atmosphere.

The goal for this brand is to create logo ideations that represent the Boston area, namely patriotism and excitement of local athletics. Including stars to represent the New England area and a football is certain to gain the attention of people in such a large city as Boston.

The above identity package illustrates the culmonation of the brand elements and colors listed previously. The given colors are meant to connotate intensity and also excitment. 

Flipbook:

https://issuu.com/rileyares/docs/aresriley_campaign1_styleguide_f21